Igana is based in São Paulo, Brazil, one of the street art capitals of the world. In the next two years he’s planning to make more than 30 pieces in the streets of São Paulo, alongside Kobra, Os Gemeos, Crânio, and other famous street artists.
Igana, tell us about yourself.
I’m an artist based in São Paulo, Brazil. Igana has been my nickname since I was a child, and it’s my artistic name now. Really, I’m just a boy who hasn't stopped drawing since I was a kid.
I feel that I can change the world that I live in through images. I love to show easy ways for people to communicate with the world using art. Other than that, I love soccer, cats, and music.
How did you get started as an artist?
I started out studying publicity in college, but the arts pulled me like a magnet four years ago. Now I realize that the artist world needs professionalism and good communication, so my advertising and marketing skills are giving me the power to grow my art business.
What kind of art do you make? What’s your process?
My process is my stand-out factor, because I love technology and use it in my favor. For me, creating something is like being in a lab, testing all the techniques, colors, textures and seeing what happens. I believe that street and digital are the future of art, because they are democratic, scalable, and cheap.
What do you love about your work?
My work gives me freedom, recognition, respect, voice, and style. All of that combined with good money makes me so happy to create new possibilities and help people and companies that I believe to grow up.
What challenges have you had while developing your art business?
I have some big challenges coming up! Right now, I’m in the process of transitioning from experimenting and learning, to developing my own unique style and my branding on Instagram.
My target is here in São Paulo, Brazil, one of the street art capitals of the world. In the next two years I’m going to make more than 30 pieces in the streets here, alongside Kobra, Os Gemeos, Crânio, and other famous street artists.
How do you promote your business online?
Instagram is my principle platform and workflow. I study every day with big players how to grow my account and use the technology to improve my communication skills and give more to the world. These days I receive a lot of commissions via Instagram, which keeps me posting to increase awareness of my art.
What made you choose Canvy app for displaying your work?
I'm pretty good at Photoshop, so I always made my own simulations of my work — until I found out about Canvy!
Canvy is faster, more professional, and more beautiful than ever before. Now I have a lot of options for showcasing my art digitally. I can put a piece into a beautiful and realistic frame within two minutes.
Beyond that, Canvy co-founder Tobias has been so good to me, making our partnership more successful for both of us.
We know the power of being able to effectively display your artwork. How does it feel to be able to make those images and use them for your business?
For me, I feel more professional with Canvy. And for my community, I have the responsibility to help beginner artists to grow. So Canvy is a good way for all those people to feel more professional too.
What’s coming up next in your business?
I’m developing my own style and unique brand. Other than that, I’m working on my own solo exhibition and a big social project coming up at the end of the year.
Plus, my new website is up! It’s got a lot of Canvy displays and new pieces to buy online, and I’m creating blog posts that show my current projects every week. Check it out!
You can find Igana here